Authors

  • Nino Samkharadze is a Junior Policy Analyst at GIP. At the same time, she is a PhD student at Tbilisi State University, Department of Political Science. She has obtained MA degree in Nationalism and Ethnicity Studies from TSU and BA degree in International Relations from International Black Sea University (IBSU). Being an invited lecturer at IBSU she delivers courses in Introduction to Political Science and Nationalism in International Relations. Nino’s research interests include nationalism, identity politics and their influence on political processes in the post-Soviet region.

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  • Nino Kvirikashvili is a Junior Policy Analyst at the Georgian Institute of Politics (GIP) and an invited lacturer at Ilia State University, where she delivers Academic Writing courses. She has obtained International Master’s Degree in Central and East European, Russian, and Eurasian Studies (IMCEERES) from the University of Glasgow (UK), University of Tartu (Estonia), and Jagiellonian University (Poland). Earlier she has obtained Bachelor’s degree in International Relations from Tbilisi State University. Between the years of 2018-2020, Nino spent one semester as a Global UGRAD finalist at the University of Southern Indiana in the USA and one semester as an Erasmus+ exchange student at the University of Oslo in Norway. Moreover, she held a position of a board member at the Young Diplomats’ Club of Georgia. Her research interests are connected to European studies, populism, and social movements.

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12/06/2024 Nino Samkharadze

From EU Candidate Status to the “Foreign Agents Law”: What Parties Say On Social Media

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Authors

  • Nino Samkharadze is a Junior Policy Analyst at GIP. At the same time, she is a PhD student at Tbilisi State University, Department of Political Science. She has obtained MA degree in Nationalism and Ethnicity Studies from TSU and BA degree in International Relations from International Black Sea University (IBSU). Being an invited lecturer at IBSU she delivers courses in Introduction to Political Science and Nationalism in International Relations. Nino’s research interests include nationalism, identity politics and their influence on political processes in the post-Soviet region.

    View all posts

  • Nino Kvirikashvili is a Junior Policy Analyst at the Georgian Institute of Politics (GIP) and an invited lacturer at Ilia State University, where she delivers Academic Writing courses. She has obtained International Master’s Degree in Central and East European, Russian, and Eurasian Studies (IMCEERES) from the University of Glasgow (UK), University of Tartu (Estonia), and Jagiellonian University (Poland). Earlier she has obtained Bachelor’s degree in International Relations from Tbilisi State University. Between the years of 2018-2020, Nino spent one semester as a Global UGRAD finalist at the University of Southern Indiana in the USA and one semester as an Erasmus+ exchange student at the University of Oslo in Norway. Moreover, she held a position of a board member at the Young Diplomats’ Club of Georgia. Her research interests are connected to European studies, populism, and social movements.

    View all posts

Publish Date:
2024-06-12 03:00:18
Tags:თეგები:

This policy brief examines the role of political parties in Georgia’s young democracy, focusing on their use of social media (SM) to engage with voters. It highlights the strategic importance of messaging in attracting and retaining the electorate’s trust. The brief notes a significant public trust deficit regarding Georgian political parties, with over 50% of the population expressing no affiliation or declining to answer survey questions about party preference. The upcoming 2024 election is seen as critical to Georgia’s return to democratic progress, with recent mass protests underscoring the public’s aspiration to join the European Union. The study analyzes the social media communication of the ten largest parliamentary parties, monitoring their Facebook pages in two time periods: December 2023 and April 2024, exploring the extent to which parties’ content is issue-based, personalized, and targeted, and identifies creative methods to engage with the public online. The brief concludes with recommendations to address communication gaps and enhance parties’ digital engagement strategies.

Keywords: political parties; Georgian politics; strategic communication, social media communication

Policy Brief #60 | June 2024

This publication has been produced with the generous support of the Embassy of Switzerland in Georgia. The opinions expressed are those of the author and do not necessarily reflect the views of the Georgian Institute of Politics and the Embassy of Switzerland in Georgia.

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Nino Samkharadze

Nino Samkharadze is a Junior Policy Analyst at GIP. At the same time, she is a PhD student at Tbilisi State University, Department of Political Science. She has obtained MA degree in Nationalism and Ethnicity Studies from TSU and BA degree in International Relations from International Black Sea University (IBSU). Being an invited lecturer at IBSU she delivers courses in Introduction to Political Science and Nationalism in International Relations. Nino’s research interests include nationalism, identity politics and their influence on political processes in the post-Soviet region.